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Feasibility Study for an Integrated Entertainment City in Riyadh
Best Feasibility Study Companies: The project aims to establish an integrated entertainment city in Riyadh, providing a unique and distinctive experience for residents and visitors of the capital by offering a variety of recreational activities that cater to the needs of different age groups. The city will feature a wide range of recreational facilities, including: Huge parks and amusement parks featuring advanced mechanical and electronic rides suitable for children and adults; virtual and augmented reality rides to provide modern and innovative entertainment experiences;
An adventure and challenge area featuring activities such as climbing walls, suspended ropes, bungee jumping, and indoor skiing;
A water park featuring swimming pools, water slides, artificial waterfalls, and an artificial river to enjoy the summer atmosphere;
An integrated shopping mall offering a range of international and local stores, in addition to areas dedicated to traditional crafts and restaurants;
Cinema and theaters for exclusive film screenings, theatrical performances, and live music;
A zoo and botanical garden dedicated to environmental awareness and wildlife conservation;
Internal resorts and hotels to serve visitors from within and outside the city, ensuring a luxurious stay and a comprehensive entertainment experience.
Sports and recreational facilities include football, basketball, tennis, bowling, and billiard courts. A global restaurant and café area offers delicious cuisine from various cultures.
Study Content
Targeted Products and Services
Targeted Products and Services
The project relies on providing comprehensive entertainment services, including:
Games and Adventure Services:
Advanced electric and electronic games.
Virtual reality and artificial intelligence games.
Adventure activities and physical challenges.
Games and Adventure Services:
Educational games for children.
Water Services:
Huge water slides.
Artificial lakes and waterfalls.
Equipped swimming areas.
Boat and rowing boat trips.
Hospitality and Accommodation Services:
Luxury indoor resorts and hotels.
Family chalets for daily stays.
Halls for celebrations and special events.
Commercial and Marketing Services:
An integrated shopping mall.
Unique souvenir and gift shops.
A shopping area for traditional crafts and jewelry.
Cultural and Educational Services:
Entertainment workshops for children and adults.
Interactive scientific and educational exhibitions.
Cultural and artistic performances highlighting local and international heritage.
Sports and Entertainment Services:
Multi-use sports fields.
Bowling and billiard halls.
Fitness club and modern gyms.
Demand and Market Analysis
Demand and Market Analysis
Saudi Arabia is witnessing significant growth in the entertainment and tourism sector, supported by Vision 2030, which aims to diversify the economy and increase the entertainment sector’s contribution to the GDP. Through market analysis, the following points can be noted:
High demand for local entertainment: With Riyadh’s population increasing (over 7 million people), there is a dire need for advanced entertainment facilities that suit all age groups.
Growth of the tourism sector: Riyadh is witnessing an increase in the number of local and international tourists, making investment in entertainment cities an attractive option.
Lack of integrated entertainment cities: Despite the presence of several small entertainment centers, Riyadh lacks an integrated entertainment city comparable to global destinations such as Disneyland or Yas Waterworld.
Expansion of entertainment events such as the Riyadh Season, which demonstrates a strong demand for modern entertainment events.
Accordingly, the project is expected to achieve great success due to the increasing demand and the lack of direct competition.
Target Customers
Target Customers
The project includes multiple customer segments, most notably:
Saudi tourists and value-added travelers looking for entertainment venues to enjoy.
Local tourists visiting Riyadh as part of their tourism plans.
Young people interested in games, adventures, and recreational challenges.
Schools and educational institutions wishing to offer recreational and educational trips for students.
Companies and groups looking for accommodations, events, and a range of activities.
Financial Indicators
Financial Indicators
Initial investment cost: approximately SAR 20 million.
– Expected return on investment (ROI): ranges between 12% and 18% annually.
– Capital payback period: 6 to 8 years.
– Expected average annual revenue: exceeds SAR 350 million.
– Net profit margins: estimated at approximately 30% due to the high demand for entertainment services.
Investment Advantages
Investment Advantages
The project boasts a host of mega-projects that make it an ideal investment opportunity, including:
The Saudi government’s support for the entertainment sector by financing entertainment projects and providing facilities to investors.
Increased demand for the entertainment and domestic tourism sectors, which increases the city’s chances of success.
Diversified sources of income through entry tickets, restaurants, shops, and hospitality services.
Strategic location in Riyadh, which allows access to the entertainment city from across the Kingdom.
Possibility of future expansion, by adding entertainment facilities and services to the entertainment market.
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