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Feasibility Study for a Tourist Resort in Asir
Feasibility Study for a Tourist Resort in Asir
Feasibility Study for a Tourist Resort in Asir: The project aims to establish a luxury tourist resort in the Asir region, one of the most prominent tourist areas in the Kingdom of Saudi Arabia, due to its enchanting mountainous landscape, moderate summer climate, archaeological and cultural sites, and distinct tourist attractions.
The project aims to exploit these unique natural and geographical factors to create a luxury tourist destination offering a luxurious experience for both those within and outside the Kingdom.
The tourism sector is one of the most promising sectors in Saudi Vision 2030, as the government seeks to diversify sources of income and attract domestic tourism, making this project fully compatible with the Kingdom’s development and investment plans.
Study Content
Area Products and Services
Area Products and Services
Luxury hotel accommodation: Includes suites, bedrooms, upscale hotel suites, and fully furnished villas.
Recreational and adventure activities: Such as mountain climbing, mountain biking, camping, and horse riding.
Health and recreation services: A comprehensive spa, massage sessions, steam baths, and yoga.
Restaurants and cafes: Serving local and international cuisine, with panoramic views of nature.
Sports facilities include gyms, tennis and football courts, and jogging tracks.
Cultural and heritage tourism: Organizing tours to traditional villages and markets.
Demand and Market Analysis
Demand and Market Analysis
1. Tourism Demand in Asir
Asir is one of the fastest-growing tourist destinations in the Kingdom, attracting more than 2 million visitors annually, and this number is expected to increase with significant developments in infrastructure and tourism services.
2. Target Groups
Domestic tourists seeking a relaxing escape from the high summer temperatures.
International tourists seeking ecotourism and adventure.
Families seeking a comprehensive experience suitable for all family members.
Nature and adventure lovers who prefer mountain tourism.
Businessmen and companies seeking to organize events and conferences in a unique setting.
3. Market Competition
There are some tourist resorts in Asir, but they lack a comprehensive experience that combines luxury, adventure, ecotourism, and local culture. This project aims to fill this gap by providing comprehensive and distinguished services.
Financial and Cost Measurement
Financial and Cost Measurement
1. Investment Costs
Construction and building costs: range between 350 and 450 million Saudi Riyals, including construction, infrastructure, and interior furnishings.
Annual operating costs range between 20 and 30 million Saudi Riyals, including maintenance and marketing expenses.
2. Financial Returns
Annual revenues: range between 50 and 70 million Saudi Riyals, with a gradual increase in demand.
Return on Investment (ROI): ranges between 10% and 12% annually.
Payback Period: ranges between 7 and 9 years.
Investment Advantages
Investment Advantages
1. A Prime Strategic Location
The resort is located in the mountainous Asir region, a major tourist destination in Saudi Arabia, ensuring a steady flow of tourists, especially during the summer season.
2. High Demand for Mountain Tourism
Tourists are seeking alternatives to traditional tourism, making mountain and nature tourism a preferred option, given the lack of high temperatures seen in other cities during the summer season.
3. Strong Government Support for the Tourism Sector
Investment facilities, tax exemptions, and government support to promote domestic tourism. Improved infrastructure, including the development of Abha International Airport and the construction of new roads to connect tourist areas.
4. Diversity in Services and Activities
The project offers not only luxury accommodations, but also a mix of adventure, recreation, and cultural tourism, enhancing its appeal compared to traditional resorts.
5. Expansion and Development Opportunities
The project could add new facilities in the future, such as summer ski areas, small plane flights, and eco-friendly mountain huts, increasing revenues.
Marketing and Promotional Methods
Marketing and Promotional Methods
1. Digital and Media Marketing
Targeted online advertising on platforms such as YouTube, Google, and Instagram
Launching a professional website for booking accommodation and activities
Choosing tourism influencers to promote the resort on social media.
2. Collaborating with travel agencies and hotels
Establishing partnerships with tourism agencies inside and outside the Kingdom
Offering special offers for tourists coming from the Gulf countries and Europe
3. Organizing special events
Tourism festivals to introduce visitors to Asir culture
Dedicated offers for families and companies to encourage long-term stays
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