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Feasibility Study for a Luxury Glamping Project in the Rub’ al Khali (Empty Quarter)
Feasibility Study for a Luxury Glamping Project in the Rub’ al Khali (Empty Quarter)
Feasibility Study for a Luxury Glamping Project in the Rub’ al Khali (Empty Quarter):
The project aims to establish a luxury glamping site in the Rub’ al Khali (Empty Quarter), offering a high-end experience inspired by luxury and tranquility in the heart of the desert, while providing top-quality services to rival those of five-star hotels. The camp will feature luxurious tents equipped with modern comforts, including premium beds, private bathrooms, air conditioning, and sustainable energy-powered heaters, along with private seating areas for enjoying breathtaking desert views.
Key services and facilities at the camp:
Luxury Accommodation Tents: Equipped with elegant furniture, decor inspired by Arab heritage, and private bathrooms with hotel-grade specifications.
Fine Dining Restaurant and Café: Serving local and international dishes, with outdoor seating overlooking the sand dunes.
Reception Area and Tourist Services: Offering information about the area, booking services for tours, and activities.
Tourism and Entertainment Activities: Including desert safari, camel riding, sandboarding, and stargazing.
Wellness and Relaxation Programs: Such as yoga and meditation sessions, as well as natural treatments.
Entertainment Area and Bedouin Seating: Featuring traditional performances and Arabic lounges for relaxation.
Renewable Energy and Eco-friendly Systems: Relying on solar energy to generate electricity and reduce the carbon footprint.
Study Content
Targeted Products and Services
Targeted Products and Services
The luxury desert glamping camp offers a wide range of services specifically designed to meet the aspirations of tourists seeking a unique experience in the desert. These services include:
Luxury Accommodation:
Single, double, and family tents with varying levels of luxury.
Exclusive VIP suites with private, luxurious amenities.
Private outdoor seating areas for each tent, complete with a heater and a stunning desert view.
Desert Activities and Adventures:
Safari trips in 4×4 vehicles to explore the towering sand dunes.
Camel rides and desert exploration with expert guides.
Sandboarding and dune biking for thrill-seekers.
Nighttime camping with stargazing using advanced telescopes.
Exploration trips to discover the unique nature and terrain of the Rub’ al Khali.
Cultural Activities and Traditional Experiences:
Bedouin folklore performances, including Nabati poetry, the Saudi Ardha dance, and live music.
Storytelling sessions around the campfire, sharing Bedouin tales and legends.
Workshops on traditional Bedouin crafts, such as weaving (sadu) and embroidery.
Gourmet Dining and Cuisine Services:
Local dishes inspired by Saudi Bedouin cuisine.
A star-lit dining experience with traditional Bedouin seating.
A global menu to cater to diverse tastes.
Wellness and Relaxation Services:
Outdoor yoga and meditation sessions.
Traditional treatments such as hot sand baths and natural herbal therapy.
Massage sessions in nature by skilled therapists.
Demand and Market Analysis
Demand and Market Analysis
Growth of the Tourism Sector in Saudi Arabia: According to Saudi Vision 2030, the Kingdom aims to attract 100 million visitors annually by 2030, boosting the demand for luxury tourism projects. Ecotourism and sustainable tourism are growing rapidly, and Glamping experiences are gaining global popularity.
Demand for Luxury and Adventure Tourism: There is an increasing demand for desert tourism from European, American, and Gulf markets. A rising interest in sustainable tourism and eco-friendly experiences that preserve nature.
Market Analysis: Currently, there are no luxury camps at the same level in the Empty Quarter. There is potential to collaborate with global travel agencies to promote the camp as a unique tourist destination.
Target Customers
Target Customers
Local and International Tourists Seeking Exceptional Experiences: The camp targets travelers from within Saudi Arabia and abroad who are looking for a unique tourism experience in a natural desert environment with luxurious services, appealing to relaxation and exploration enthusiasts.
Adventurers and Desert Trip Enthusiasts: The camp offers an ideal experience for adventure lovers, including safari trips, sandboarding, and luxury camping under the desert sky.
Companies and Organizations: The camp serves as a perfect destination for organizing incentive trips and corporate meetings, where employees can participate in team-building activities and enjoy a relaxing environment that enhances creativity and communication.
Couples and Families: The camp provides a romantic experience for couples with private dinners under the stars and luxurious tents, along with fun and safe activities for families such as safaris and cultural workshops for children.
Photographers and Content Creators: The Empty Quarter is an ideal location for photographers and content creators to document stunning landscapes, sunrises and sunsets, and unique desert life, attracting influencers and professionals in photography and filmmaking.
Financial Indicators
Financial Indicators
Estimated Project Cost:
Annual Operating Costs: 5 – 8 million SAR
Expected Annual Revenue: 15 – 25 million SAR
Payback Period: 4 to 6 years
Return on Investment (ROI): 18% – 25%
Revenue Sources:
Renting luxury tents and tourist accommodations.
Organizing special events and occasions.
Tourism activities and additional services.
Partnerships with international travel agencies.
Investment Advantages
Investment Advantages
No Direct Competition in the Empty Quarter: The project is the first luxury Glamping experience in the Empty Quarter, granting it a unique competitive edge to attract adventure and luxury enthusiasts.
Strong Government Support for the Tourism Sector: Tourism in Saudi Arabia receives strong support within Vision 2030, with investment incentives, government facilities, and infrastructure improvements, which enhances the project’s chances of success.
Growing Global Demand for Glamping: The luxury camping market is growing globally by more than 15% annually, with increasing interest in eco-friendly and sustainable tourism, ensuring a growing customer base.
Strong Investment Returns and Potential for Expansion: The project generates high returns due to competitive pricing and the unique experience, with potential for future expansion by adding more facilities or creating new locations in similar tourist areas.
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