العربية
English
Feasibility Study for a Fresh Seafood Restaurant Chain
Feasibility Study for a Fresh Seafood Restaurant Chain
Feasibility Study for a Fresh Seafood Restaurant Chain: The project aims to establish a chain of restaurants specializing in serving high-quality fresh seafood and upscale service in several major cities in the Kingdom, such as Riyadh, Jeddah, and Khobar.
The restaurants rely on providing fresh seafood daily from local sources (locally on the Kingdom’s coasts and from trusted international sources), and present it using modern and innovative cooking methods from Islamic and Asian cuisines, along with a distinguished hospitality experience.
Study Content
Target Products and Services
Targeted Products and Services
Grilled & fresh fish dishes (hammour, kingfish, sea bass).
Traditional seafood dishes (sayadieh, shrimp kabs, majboos).
International dishes such as Spanish paella, seafood soup, and sushi.
Daily or seasonal oyster and raw seafood buffet.
Delivery and home delivery via the restaurant’s dedicated app.
Luxurious indoor and outdoor seating areas with attractive nautical designs.
Direct sales of fresh fish in select branches.
Special events and nautical-themed party setups with barbecue or banqueting.
Demand and Market Analysis
Demand and Market Analysis
Increasing awareness of the demand for seafood among Saudis and residents, especially in major cities. Increased consumer awareness of the health benefits of seafood (Omega-3, high protein, low calories).
Fewer chains specializing in seafood compared to multi-cuisine restaurants.
The expanding tourism and hospitality market in the Kingdom creates significant opportunities for specialty cuisine.
Visitors from Gulf countries interested in seafood tend to favor restaurants with clear development and a comprehensive experience.
Government programs such as support for local fishing and the development of fish ports help provide food at competitive prices.
Investment Advantages
Investment Benefits
The project serves a broad segment of the market with high-quality, gourmet seafood.
The potential for gradual expansion through franchising, both inside and outside the Kingdom.
Directly benefiting from improved local hotel chains within the aquaculture projects.
The project integrates with the tourism strategy and targets visitors and residents.
The potential for introducing seasonal dishes and collaborating with celebrity chefs for promotion, demand, and promotion.
The potential for expansion to include gourmet seafood for government and private events and occasions.
Project Features
Project Features
Greek restaurant design inspired by the sea and coastal cultures (wood, shells, and marine colors).
Sections displaying fresh fish in each branch add an aesthetic touch to its presence before the customer.
A digital ordering system, allowing customers to select their fish directly from the display and prepare it.
Professionally trained chefs and staff to provide high-quality and consistent service.
Flexibility in locating branches, such as upscale malls, tourist beach areas, or city centers.
Linking the project to private fish farms or strategic partnerships with potential fishermen.
Financial Indicators
Financial Indicators
Expected capital: 20 to 30 million Saudi riyals to establish three main branches (in Jeddah, Riyadh, and Khobar), with luxurious furnishings and fully equipped commercial kitchens.
Return on Investment (ROI): 13% to 16% annually after the second year.
Expected payback period: 3.5 to 4 years.
Average cost per meal per customer: 90 to 180 riyals.
Operating capacity per branch: 150 to 200 customers per day, depending on the season and location.
Request a Consultation
As an ambitious entrepreneur, we partner with you to pave the way for success, ensuring exceptional results and a lasting impact.
Book an Appointment
With our expert consulting team, we stand by your side as dedicated partners in turning your vision into reality.