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Feasibility Study for a Fine Dining Restaurant Serving Traditional Saudi Cuisine in Riyadh
Feasibility Study for a Fine Dining Restaurant Serving Traditional Saudi Cuisine in Riyadh
The project aims to establish a fine dining restaurant specializing in traditional Saudi cuisine in Riyadh, the Kingdom’s capital and its most vibrant city in terms of economic, tourist, and cultural activity. The restaurant will combine the authenticity of Najdi, Hijazi, southern, and northern cuisine with a contemporary and luxurious hospitality experience that blends modernity with rich Saudi heritage.
The restaurant will feature high-quality design and furnishings, with décor inspired by ancient Saudi architecture. It will offer a comprehensive experience that includes food, hospitality, and traditional music. It may also feature art exhibitions or art related to local culture.
Study Content
Targeted Products and Services
Targeted Products and Services
Products (Dishes):
All types of Kabsa (meat, chicken, goat).
Qursan, Jareesh, Matazeez, and Marasee.
Hijazi dishes such as Saliq and Matbak.
Mandi, Madghoot, and southern dishes.
Popular dishes from the north such as Hail Liver.
Popular appetizers such as dates, coffee, laban, and areika.
Saudi sweets such as Hanini, Asida, and Luqaimat.
Additional Services:
VIP sessions for distinguished visitors.
Advance reservation service for special events.
Open buffet available during certain seasonal periods.
Live traditional musical performances in accordance with the entertainment system.
A small store selling Saudi products such as spices, coffee, and dates.
Gourmet food delivery via delivery apps, with elegant packaging.
Market and Demand Analysis
Market and Demand Analysis
Market Opportunity:
Riyadh is one of the largest cities in the Kingdom and hosts a large segment of tourists, visitors, exhibitions, and conferences.
There is growing interest among residents and expatriates in experiencing Saudi cuisine in a modern and luxurious way, especially in the world of luxury hospitality.
Few restaurants offer high-quality, upscale Saudi cuisine, giving them a clear competitive advantage.
Target Audience Analysis:
Visitors from outside the Kingdom or those expecting to experience the Kingdom’s culinary heritage.
Saudi residents are looking for upscale places that preserve privacy and offer an authentic experience.
Young people interested in heritage and seeking a unique experience within the city.
Hospitality and Hotel Sector for Official Events
Project Investment Advantages
Project Investment Advantages
Stable and growing demand for specialty restaurants with a local and heritage character.
Government support for the entertainment and tourism sector, including events and heritage restaurants.
Possibility of expansion after the project proves successful, through the opening of new branches or the creation of a franchised brand.
An opportunity to integrate with the national identity in light of Saudi Vision 2030, which encourages projects that support local culture.
Higher profit margins in the heritage food sector compared to traditional commercial restaurants, especially with the luxury experience offered.
Project Features
Project Features
A strategic location in Riyadh, close to vital areas, tourist attractions, and luxury hotels.
An artistic design inspired by Najdi style or Hijazi heritage, enhancing the country’s identity.
A staff trained in authentic Saudi hospitality, wearing traditional clothing.
Adopting authentic Saudi recipes with high quality and locally sourced ingredients.
A seasonal menu that reflects the diversity of Saudi regions.
A comprehensive entertainment and cultural experience that gives the place a unique spirit.
Financial Indicators
Financial Indicators
The project is expected to require initial capital ranging from 2.5 to 4.5 million Saudi riyals, including equipment costs, decoration, salaries, and operating reserves for the first six months.
The restaurant is expected to achieve an internal rate of return (IRR) of 22 to 30% annually, with net profit starting in the second year. The payback period is estimated at 3 to 4 years, based on projected sales volume and daily occupancy rate.
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