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An online store specializing in sporting goods
Launching an online store specialized in selling sports equipment for all ages and levels. The store includes a wide range of sports equipment such as fitness equipment, treadmills, tennis equipment, soccer balls, swimming equipment, basketball equipment, and sportswear. The store will allow customers to purchase high-quality sports equipment at competitive prices, with fast shipping options and excellent after-sales service.
The site will also feature customer reviews, making it easier for buyers to make a purchasing decision based on the experiences of others. Emphasis will be placed on providing sports equipment that meets the needs of every age group and level of athlete, whether professional or amateur.
Study content
Rationale for choosing the project
Growing interest in sports: As interest in health and fitness grows, the demand for sports equipment is increasing in Saudi Arabia and the wider region.
Growing trend of community sports: Community sports are seeing a growth in interest at the individual and household level, creating a promising market for sporting goods stores.
People are turning to online shopping: The increasing popularity of online shopping provides a great opportunity for a business to reach a larger audience and generate sustainable sales.
Investment advantages
Sustainable expansion: The range of sporting goods available in the store can be continuously expanded to meet diverse customer needs, whether in popular or rare sports.
Stable and sustainable revenue: With the growing sports awareness in the region, the project is expected to generate sustainable profits.
Opportunities to collaborate with sports clubs: The company can collaborate with sports clubs to offer discounts and facilities to their members, boosting sales.
Demand analysis
Increasing popularity of sports: Demand for sporting goods is on the rise due to widespread health and fitness awareness.
Promising online market: The e-commerce market for sporting goods is on the rise in Saudi Arabia and the GCC region.
Financial indicators
Capital required: The project requires an initial capital of between SAR 1.5 million and SAR 3 million to purchase the initial inventory, website development, and marketing.
Internal Rate of Return (IRR): The project is expected to achieve an IRR between 15% and 20%.
Capital payback period: The capital is expected to be recovered within 1.5 to 2 years.
Features of the project
Diversity of products: The store offers comprehensive sporting goods for all sports and levels.
Fast delivery service: The store is characterized by providing fast delivery services, which facilitates the arrival of products to customers in the shortest possible time.
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