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Luxury resort development project in Asir region
The project aims to develop a luxury resort in the Asir region,
, which is characterized by its natural beauty and diverse terrain of green mountains and charming valleys, as well as
its mild climate.
The resort focuses on offering a luxurious experience that combines nature, adventure,
and local culture, while promoting environmental sustainability.
Opportunity Content
Rationale for choosing the project
Unique geographical
nature: The Asir region is characterized by its unique geographical location in southwestern
Saudi Arabia, with its picturesque mountains and mild climate throughout the year, making it an ideal
tourist destination for residents and visitors from inside and outside the Kingdom.
–
Government support
for tourism in Asir:
The Asir region is part of the “National Tourism Development Strategy” and “Saudi Vision 2030”, which aims to make the region a global
tourism destination, with a focus on environmental, sports and cultural tourism.
–
Rising
demand for domestic tourism: The Asir region has seen a marked increase in the number of domestic
and international tourists, especially after developing tourism infrastructure such as roads and airports and improving
public facilities.
–
Lack of
luxury resorts: Despite the growing demand for luxury accommodation in the region,
the current supply of luxury resorts is limited, providing a great opportunity to invest in a resort
that offers a distinctive experience that combines luxury and nature.
–
Diversity
of tourism activities: The Asir region offers a wide range of activities such as adventure sports,
hiking in the mountains, cultural visits to traditional villages, and seasonal events,
which increases the attractiveness of the project.
Diverse target market: The luxury resort
targets different segments of visitors, including families, youth, business people, and foreign tourists
looking for an experience that combines luxury, comfort, and nature.
Demand analysis
1. Domestic Tourism:
– High occupancy rate in Asir hotels and resorts during the holiday and vacation seasons, with increasing demand for luxury accommodation.
– Increased awareness of domestic tourism as a result of government initiatives to motivate citizens to explore local destinations instead of traveling abroad.
2.International tourism:
– An influx of international tourists to the region, especially after the facilitation of tourist visa procedures and the opening of new airlines linking Asir to international markets such as the Gulf countries, Europe and Asia.
3. Seasonal tourism:
– Asir sees a significant increase in the number of visitors during the summer due to the mild climate, making it a haven for residents from hot areas such as Riyadh and Jeddah.
– Seasonal events such as the “Souda Festival” and “Abha Season” are increasing that attract large numbers of tourists.
4. Demand for integrated luxury experiences:
– There is an increase in demand for resorts that offer an all-inclusive experience that includes luxury accommodation, leisure activities, spa facilities, and fine dining restaurants serving local and international cuisine.
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