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A luxury resort project in Aseer region
The project aims to develop a luxury resort in the Asir region,
, which is characterized by its natural beauty and diverse terrain of green mountains and charming valleys, as well as
its mild climate.
The resort focuses on offering a luxurious experience that combines nature, adventure,
and local culture, while promoting environmental sustainability.
Opportunity Content
Rationale for choosing the project
– Unique geographical nature:
The Asir region is characterized by its unique geographical location in southwestern Saudi Arabia, with its picturesque mountains and mild climate throughout the year, making it an ideal tourist destination for residents and visitors from inside and outside the Kingdom.
– Government support for tourism in Asir:
The Asir region is part of the “National Tourism Development Strategy” and “Saudi Vision 2030”, which aims to make the region a global tourist destination, with a focus on ecotourism, sports and cultural tourism.
– Rising demand for domestic tourism:
The Asir region has witnessed a remarkable increase in the number of domestic and international tourists, especially after the development of tourism infrastructure such as roads, airports, and improved public facilities.
– Lack of luxury resorts:
Despite the growing demand for luxury accommodation in the region, the current supply of luxury resorts is limited, providing a great opportunity to invest in a resort that offers a distinctive experience that combines luxury and nature.
– Diversity of tourism activities:
The Asir region offers a wide range of activities such as adventure sports, mountain hiking, cultural visits to traditional villages, and seasonal events, adding to the project’s appeal.
– Diverse target market:
The luxury resort targets different segments of visitors, including families, youth, businessmen, and foreign tourists looking for an experience that combines luxury, comfort, and nature.
Demand analysis
1. Domestic Tourism:
– High occupancy rate in Asir hotels and resorts during the holiday and vacation seasons, with increasing demand for luxury accommodation.
– Increased awareness of domestic tourism as a result of government initiatives to motivate citizens to explore local destinations instead of traveling abroad.
2.International tourism:
– An influx of international tourists to the region, especially after the facilitation of tourist visa procedures and the opening of new airlines linking Asir to international markets such as the Gulf countries, Europe and Asia.
3. Seasonal tourism:
– Asir sees a significant increase in the number of visitors during the summer due to the mild climate, making it a haven for residents from hot areas such as Riyadh and Jeddah.
– Seasonal events such as the “Souda Festival” and “Abha Season” are increasing that attract large numbers of tourists.
4. Demand for integrated luxury experiences:
– There is an increase in demand for resorts that offer an all-inclusive experience that includes luxury accommodation, leisure activities, spa facilities, and fine dining restaurants serving local and international cuisine.
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