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Broiler Poultry Production (White Meat) Project
The project aims to:
To produce broiler poultry (white meat) in Saudi Arabia using modern techniques in poultry farming and feeding to ensure the production of healthy and high-quality meat.
The project will contribute to meeting the growing local demand for white meat and reduce dependence on imports.
It will also enhance food security in the Kingdom and create job opportunities in poultry farming, processing, and distribution. The project will follow high health and environmental standards.
which enhances its sustainability.
Opportunity Content
Rationale for choosing the project
Rising local demand for white meat:
Saudi Arabia is one of the largest consumers of white meat in the Middle East, with consumers preferring it as a healthier source of protein compared to red meat.
Growing population and increasing nutritional awareness about the importance of lean animal protein and low fat is boosting the demand for broiler poultry.
Increased consumption with religious and national occasions:
During religious seasons such as Ramadan and Eid al-Adha, the consumption of white meat rises significantly, requiring adequate local sourcing.
Reducing reliance on imports:
Saudi Arabia imports a large percentage of its poultry needs from countries such as Brazil and France, creating an opportunity to reduce dependence on imports by providing local production with high quality and lower costs.
Government support for the agricultural and livestock sector:
As part of Vision 2030, the government is supporting livestock production projects to achieve self-sufficiency and reduce the food gap by providing financing, modern technologies, and agricultural land facilities.
Opportunities to expand into neighboring markets:
The GCC countries are promising markets for Saudi white meat exports due to the quality of production and geographical proximity.
Demand analysis
Target Markets:_
Local market:
Includes supermarkets, restaurants, hotels, and malls that serve white meat.
The prepared food sector:
Companies that rely on white meat as a raw material for the production of fast and frozen meals.
Export sector:
Neighboring regional markets that import fresh and frozen meat.
Market trends:
The white meat market in Saudi Arabia is expected to grow at an annualized rate of 6-8% driven by increasing population and growing demand for animal protein.
Rising demand for organic and fresh produce is boosting the chances of a successful venture.
Competition analysis:
Imports:
Competition from international companies such as Brazilian companies, but they face challenges such as high transportation costs and delays in shipping.
Domestic products:
Competition from local companies such as Wataniya Poultry and Almarai Poultry, but demand exceeds local supply.
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