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Apple farming project
The project aims to:
Establishing a farm to grow apples in suitable areas in Saudi Arabia.
using modern agricultural techniques such as drip irrigation and climate control.
which contributes to improving the productivity of local apples.
The project will contribute to meeting the local demand for fresh apples and reduce dependence on imports.
It also enhances food security in the Kingdom by increasing local production of fruits. The project will also create job opportunities in agriculture, packaging, and distribution.
Opportunity Content
Rationale for choosing the project
Fresh fruits are in high demand in Saudi Arabia:
Apples are a favorite among consumers in the Kingdom due to their high nutritional value, ease of storage, and year-round availability.
Apples contain antioxidants, fiber, and vitamins such as vitamin C, making them a popular choice for health-conscious individuals.
Heavy reliance on imports:
Saudi Arabia relies heavily on importing apples from countries such as the United States, France, Italy, and Turkey. Establishing a farm to produce apples locally reduces the import bill and promotes self-sufficiency.
Favorable climate in some regions of Saudi Arabia:
Areas such as Taif, Al Baha, and Asir have a mild climate and relatively cool winters, making them ideal for growing apples, which require relatively low temperatures during the growing period.
Growing demand for local products:
Consumers are increasingly favoring fresh, local produce, especially if it is grown in organic or sustainable ways.
Value-added potential:
Apples can be used to produce a variety of products such as juices, jams, and vinegars, opening up opportunities to increase revenue.
Government support for agriculture:
The Saudi government encourages farmers to grow high-yielding crops and provides financial and technical facilities to improve productivity and quality.
Demand analysis
Target Markets:–
Local markets:
These include large supermarkets, traditional markets, and organic farms that sell products directly to consumers.
Food processing companies:
Those who need apples as a raw material for juices and jams.
Regional markets:
Especially the Gulf countries that rely on importing fresh fruits.
Market trends:
The apple market in Saudi Arabia is expected to grow at 6-8% annually, driven by the growing demand for fresh fruits locally and regionally.
Demand for organic or sustainably grown apples is increasing, due to the trend towards consumption of healthy products.
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