العربية
English
A project to establish a farm to grow leafy vegetables such as spinach and kale
The project aims to:
Establishing a farm to grow leafy vegetables.
such as: Spinach and kale in Saudi Arabia using modern farming techniques such as hydroponics or tunnel farming.
which enhances productivity and reduces water consumption.
The project will contribute to meeting the growing demand for fresh vegetables in the Saudi market.
and enhance food security in the Kingdom. The project will also create new job opportunities in agriculture and distribution.
and contribute to the development of the sustainable agriculture sector in Saudi Arabia.
Opportunity Content
Rationale for choosing the project
Growing demand for fresh and healthy products:
Health awareness among individuals in Saudi Arabia is on the rise with a growing demand for fresh and healthy foods, especially leafy vegetables such as spinach and kale, as they contain nutrients rich in vitamins, minerals, and fiber.
Spinach is rich in iron, calcium, and vitamins A, C, and K, making it essential for maintaining bone and blood health and strengthening the immune system.
Kale contains antioxidants and fiber, and has health benefits associated with the prevention of heart disease and cancer.
The importance of leafy greens in diverse diets:
Leafy vegetables are widely used in Saudi and international cuisine to prepare salads, healthy juices, and soups, making them an indispensable part of restaurant and hotel meals.
Dependence on imports and the need to boost local production:
Saudi Arabia relies heavily on importing leafy vegetables from countries such as Egypt, Turkey, and Lebanon.
Thus, boosting local production reduces dependence on imports.
and enhances food security.
Government support for sustainable agriculture:
The Saudi government encourages sustainable agricultural projects by providing financial and technical support as part of Vision 2030, which aims to boost local agricultural production and adopt modern technologies such as hydroponics and greenhouse farming.
Export opportunities to Gulf markets:
Saudi Arabia is strategically located to export fresh leafy vegetables to GCC countries such as the UAE, Kuwait and Qatar, where the demand for fresh and organic products is increasing.
Easy integration with modern agricultural techniques:
The farm can use vertical farming or hydroponic techniques, which increases water efficiency and improves productivity even in arid environments.
Demand analysis
Target Markets:–
Local markets:
Such as supermarkets and large supermarkets (such as Panda and Carrefour), where fresh vegetables are distributed on a daily basis.
Catering companies:
Supplies hotels, restaurants and hospitals with fresh produce.
Regional markets: Exporting leafy vegetables to the Gulf countries, which rely heavily on importing fresh produce.
Market trends:
Demand for leafy greens is expected to grow by 7-10% annually as a result of the shift towards healthier lifestyles and increased nutritional awareness among consumers.
The largest demand comes from the 25-45 age group, who follow healthy diets and are keen on eating fresh foods.
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