Feasibility Study: Traditional Products Store Project (Clothing and Utensils)
Feasibility Study: Traditional Products Store Project (Clothing and Utensils)
The Traditional Products Store Project (Clothing and Utensils) aims to establish a specialized store—either physical or online—for selling products inspired by Saudi local heritage. These include traditional clothing, folk costumes, accessories, handmade pottery and copperware, and historical-style handcrafted items.
The store seeks to bridge the past and the present by offering products that reflect authenticity with contemporary quality, targeting both the local audience and tourists, and providing a unique cultural shopping experience.
Investment Opportunity Content
Targeted Services and Products
Targeted Services and Products
Traditional men’s and women’s clothing from various regions (Najd, Hijaz, Asir, Al-Jouf…).
Handmade pottery, copper, and wooden utensils with heritage finishes.
Traditional accessories: necklaces, rings, belts, hair ornaments.
Traditional coffee and tea serving items such as dallahs and finjals.
Souvenirs featuring Saudi cultural symbols.
Products made by local artisans to support community-based economy.
Distinctive traditional-style gift wrapping services.
Online ordering available with local and international delivery service.
Market Demand and Analysis
Market Demand and Analysis
The local and Gulf markets are seeing increasing interest in cultural identity and heritage products, especially during national occasions and tourism seasons.
Initiatives by the Heritage Commission, Ministry of Culture, and Saudi tourism authorities support projects related to traditional arts and heritage.
Foreign tourists and residents often seek authentic gifts that reflect the culture of the country, making this project a gateway for profits in the cultural tourism sector.
Most currently available products are either mass-produced without authentic local character or imported, giving this store a competitive edge in authenticity and specialization.
The project can benefit from seasons such as: National Day, Riyadh Season, Hajj and Umrah seasons, and cultural festivals to achieve high sales.
Investment Advantages
Investment Advantages
Low-risk project with stable demand across diverse customer segments.
Can operate under a hybrid model (physical store + online store).
Government support is available through cultural and heritage project funding programs.
Easy to expand into new branches or seasonal kiosks.
The global trend toward handmade and sustainable products enhances the store’s attractiveness.
The store can be linked to global platforms for selling handmade items (such as Amazon Handmade or Etsy).
Project Advantages
Project Advantages
Promotes the preservation of local heritage and turns it into economic value.
Serves various audiences: families, tourists, culture enthusiasts, hobbyists, and designers.
Contributes to empowering Saudi artisans by providing a platform to market their products.
Great flexibility in inventory management based on seasons and demand.
Visually attractive content makes it easy to promote on social media.
Potential to host accompanying workshops or educational events within the store.
Provides a rich shopping experience that goes beyond just sales.
Expected Financial Indicators
Expected Financial Indicators
Initial capital required ranges between SAR 350,000 to SAR 750,000, covering store setup, inventory purchase, marketing, brand development, and (if applicable) building the online platform.
Setup and initial operational phase is expected to take 3 to 4 months, depending on product readiness and location.
Expected revenue in the first year ranges between SAR 900,000 to SAR 1.6 million, with an average gross profit margin of 35% to 45%.
Return on investment (ROI) is estimated between 25% to 38% annually, with a payback period of 18 to 24 months after full operation.
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