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Cultural Tours Development Project
This project aims to develop cultural tours for local and international tourists to explore the Kingdom’s cultural and historical heritage.
The tours will be designed to include visits to historical monuments, museums, and popular markets, as well as a local culinary experience, where visitors will learn about Saudi culture and cuisine up close.
Opportunity Content
Rationale for choosing the project
With the growing interest in local history and culture in the Kingdom, this project reflects modern trends towards cultural tourism.
It reinforces the Kingdom’s Vision 2030 in diversifying tourist destinations in line with the national identity.
Demand analysis
Cultural tourism is one of the most in-demand types of tourism globally.
The demand for tours that include unique cultural experiences is increasing significantly, and the demand for this project is boosted by the continued growth of tourism in Saudi Arabia.
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