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Feasibility Study: Short-Form Video Content Production Project
Feasibility Study: Short-Form Video Content Production Project
The Short-Form Video Content Production Project aims to establish a company or a production team specializing in the design, filming, and editing of professional short videos tailored for social media platforms such as TikTok, Instagram Reels, YouTube Shorts, and Snapchat.
The project focuses on delivering creative content across various domains such as entertainment, education, business, fashion, food, tourism, culture, and commercial advertising. It also offers production services to brands, influencers, and startups.
Study Content
Targeted Services and Products
Targeted Services and Products
Professional short videos ranging from 15 to 90 seconds in high quality.
Creative and marketing scriptwriting services.
Filming, directing, and editing services (montage – effects – sound).
Management of digital campaigns for short content across platforms.
Monthly content subscription packages for brands and influencers.
Educational and cultural video content for government entities and public initiatives.
A small in-house studio equipped for rapid content production.
Market Demand and Analysis
Market Demand and Analysis
Short-form content is experiencing explosive global demand, with social media platforms relying heavily on it to attract and retain audiences.
Over 70% of users prefer short videos over long-form content, making it an effective tool for digital marketing and influence-building.
In Saudi Arabia, users are among the most active globally on TikTok, Snapchat, and Reels, creating immense production opportunities.
Brands, entrepreneurs, and influencers are constantly seeking production teams that can deliver creative and engaging content.
The market remains unsaturated, with a clear shortage of local professional teams combining creativity with marketing expertise.
Investment Advantages
Investment Advantages
Relatively low startup and operational costs compared to potential revenue.
Flexible business model: internal team or network of skilled freelancers.
Fast returns due to quick production and often immediate payments.
High scalability across sectors (education, marketing, entertainment, tourism).
Potential for recurring monthly income through packages and subscriptions.
Strong partnership potential with digital marketing agencies, influencers, and official organizations.
Project Features
Project Features
Aligns with the latest digital trends and modern consumer behavior.
Serves companies, institutions, and creative individuals alike.
Highly flexible in remote operations or through a compact studio setup.
Easy to market and showcase via content samples on social platforms.
Can be run from virtually anywhere—even with smartphones and compact cameras.
Potential to specialize in specific niches such as tourism, food, or entertainment.
Supports SMEs in building a strong, influential digital presence.
Expected Financial Indicators
Expected Financial Indicators
Estimated initial capital ranges from SAR 300,000 to SAR 600,000, covering equipment (cameras, computers), editing software, licensing, and initial marketing.
Setup and launch period is expected to take 1 to 3 months, depending on team size and content scope.
First-year revenue projections range between SAR 800,000 to SAR 1.5 million, depending on the number of clients and specialization (individual vs. commercial content).
Expected annual ROI is estimated between 35% and 50%, with a payback period of 12 to 18 months.
Estimated net profit margins after full operation range between 28% and 38% annually.
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