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Feasibility Study for a Small Cultural Festivals Organization Project
Feasibility Study for a Small Cultural Festivals Organization Project
The project aims to organize periodic local cultural events in Saudi cities and villages, focusing on showcasing heritage, arts, crafts, traditional foods, and the cultural identity of local communities.
These festivals are held on a small to medium scale in public squares or tourist sites, targeting both local audiences and tourists.
The project is based on the idea of promoting domestic tourism, supporting local creatives, and transforming culture into a sustainable, interactive entertainment experience.
Investment Opportunity Content
Targeted Services and Products
Targeted Services and Products
Organizing heritage festivals with limited duration and scope (3–5 days)
Managing artistic events (folk shows, theater, poetry)
Coordinating traditional markets within the festivals (crafts, food, clothing)
Organizing cultural, artistic, and educational workshops for children
Offering a diverse traditional and cultural food experience
Providing event rental and setup services (stages, lighting, sound, decor)
Selling tickets and managing reservations electronically via a dedicated app or website
Market and Demand Analysis
Market and Demand Analysis
The culture and arts sector in Saudi Arabia is experiencing significant growth, driven by Vision 2030, which supports cultural activities as both economic and tourism enablers.
There is a rising number of local and international visitors attending heritage and art events, with increasing interest in experiences that offer authentic local flavor.
There is a noticeable lack of medium and small-scale events that give lesser-known regions opportunities for exposure and cultural interaction.
Cultural festivals contribute to supporting artisans, farmers, and local chefs, making them both economic and social drivers.
These festivals can be organized in coordination with local authorities (tourism, culture, municipalities) to support the community.
Investment Advantages
Investment Advantages
High operational flexibility, as festivals can be held seasonally or on demand
Relatively low cost compared to potential returns and media exposure
Government support and available funding programs for cultural and entertainment projects
Potential for expansion to multiple cities or regions after the initial event
Strong contribution to local community development and the creative economy
Profitability through multiple revenue streams: ticket sales, sponsorships, vendor booths, equipment rentals, and digital marketing
Project Features
Project Features
Enhances local cultural identity in a modern and interactive way
Promotes domestic tourism and attracts visitors to less-visited areas
Empowers women and youth by involving them in event organization and crafts
Creates temporary seasonal job opportunities linked to the events
Flexible content that can be continuously adapted and developed based on each region’s character
Easy to market through collaboration with influencers and digital platforms
Strengthens the connection between visitors and the local community through direct experiences
Financial Indicators
Financial Indicators
The initial capital required to establish a small cultural festival organizing company is expected to range between SAR 950,000 and 1.5 million. This includes setup costs, equipment, marketing, and operational team salaries.
The cost of organizing a single small cultural festival ranges from SAR 150,000 to 300,000, depending on the festival’s size, location, and duration.
Expected revenues per festival may range from SAR 300,000 to 600,000, generated from ticket sales, sponsorships, vendor booths, and services.
Accordingly, the project could achieve a return on investment (ROI) of 30% to 45% annually, with a capital payback period estimated at 2.5 to 3 years.
After full operation, the projected net profit margin is expected to range between 25% and 35%, depending on the number of annual events and the targeted region.
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