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Feasibility Study for a Plant-Based Meat Production Project in Riyadh
Feasibility Study for a Plant-Based Meat Production Project in Riyadh
Feasibility Study for a Plant-Based Meat Production Project in Riyadh: The project aims to establish a facility specializing in the production of plant-based meat alternatives in Riyadh, using plant-based snails extracted from peas, soybeans, and lentils, and modern technologies to transform them into products that mimic the taste, texture, and texture of traditional meat.
The project aims to attract consumers seeking a healthy, plant-based lifestyle, those concerned with environmental sustainability, and those with allergies to meat or animal products.
Study Content
Justifications for Selecting the Project
Products and Services
Vegan burgers are high in protein, with a taste and texture similar to red meat.
Vegan “meatballs” suitable for pasta or Arabic pastries.
Vegan sausages and hot dogs in various flavors.
Vegan slices for sandwiches (turkey, vegan chicken).
Vegan kebabs and shawarmas with Arabic spice blends.
Custom packaging for distribution in supermarkets and health stores.
Direct delivery service for restaurants, hotels, and health-conscious dieters.
Possibility of launching a Saudi brand for plant-based meats.
Demand Analysis
Demand and Market Analysis
Consumers in Saudi Arabia are increasingly interested in healthy living and low-cholesterol and low-fat foods. The number of vegetarians and flexitarians is on the rise, especially among young people.
Health awareness programs from the Ministry of Health and environmental authorities support the shift toward healthier food alternatives.
A significant shortage of local factories producing plant-based meats is driving reliance on imported products at high prices.
Gulf markets are witnessing rapid growth in demand for meat alternatives, particularly among educated and environmentally conscious consumers.
Luxury hotels and resorts are increasingly interested in offering professional plant-based menus.
Financial Indicators
Financial Indicators
Expected capital: 35 to 45 million Saudi riyals for establishing the factory, purchasing production lines, product development, and marketing.
Return on Investment (ROI): 14 to 18% annually after the second year.
Expected payback period: 4 to 5 years.
Targeted production capacity: Approximately 1,000 tons per year in the first phase, with the possibility of gradual expansion.
Expected net profit margin: 22 to 28%, depending on distribution and pricing.
Investment Advantages
Investment Advantages
Very low competition locally, providing an opportunity to lead the Saudi and Gulf markets.
Low production costs than animal meat in the long run, with good profit margins.
The project is aligned with sustainability expectations and a reduced carbon footprint.
Possibility of obtaining government support from industrial, food, and health development programs.
Expandable to neighboring markets (UAE, Bahrain, Kuwait).
Diverse marketing channels: direct sales, commercial distribution, restaurant and hotel partnerships
Project Features
Project Features
Using advanced food technologies (extrusion, coating) to produce vegetarian and minced meat dishes.
Developing flavors that suit Saudi and Gulf tastes (such as shawarma and Arabic burgers).
A semi-automatic factory with scalable production lines.
An in-house research and development team to update gaming products according to market changes.
Establishing a strong local brand for a sustainable and healthy seafood concept.
Possibility of producing Hajj and Umrah-specific products to meet the needs of visitors from around the world.
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