Steps to conduct a feasibility study for different activities:
Steps to conduct a feasibility study for different activities:
- Feasibility study for a clothing store:
Everyone needs to buy clothes in all seasons and occasions, which makes it one of the most successful projects, in addition to the flexibility of the project as you can start with a small capital, and you can freely choose the location and area of the store.
How to conduct a feasibility study for a clothing store:
- Determine the target audience:
It is important to determine the audience that the type of clothing is targeting. For example, if you provide women’s clothing, your target audience is women. This also applies to men’s clothing, children’s clothing, and sportswear. It is common in the clothing trade to mix several products such as selling sportswear and its accessories.
It is also important to understand the customers’ needs and their opinion about the products currently available in the market, so that you can meet these needs.
- Financial feasibility study:
The financial study is the basis of any project; because it determines whether the project budget is appropriate, and it also determines whether the project will bring you profit. Among the factors that should be focused on are:
The size of the existing capital.
The project budget.
The source of financing (loan, or personal).
Predicting the amount of profit.
Predicting the amount of sales.
- Market study:
It is important to estimate the size of the demand for the type of clothing you want to sell, so that you can develop your project and fill the gap in the market need. For example, the market may need to provide clothes in certain sizes, so you can then provide this type of clothing. - Competitor study:
It is important to study competitors in depth, so that you can discover the points that they failed to achieve, and you can modify them in your product, so that you can keep up with them and compete with them. - Technical feasibility study:
The technical study is related to everything that the clothing store needs, and this study includes:
Determining the location of the business by determining a suitable location for customers and provides all the requirements for starting a clothing store (suitable space, fitting rooms, etc.).
Providing all the necessary equipment and machines.
Providing employees specialized in sales work.
- Marketing study:
In this step, you can determine the appropriate marketing strategy for your business, and this depends on the type of products, who you target, how much it costs, and how you will reach your target customers. - Feasibility study of a flower shop: Everyone uses flowers on all occasions (parties, holidays, opening of companies, and many others), which means that the demand for flowers is high throughout the year, but sales may reach their peak in the spring and summer when there are many occasions.
Success factors of a flower shop project:
• The location is close to party planning markets so that it is easy for the customer to reach you.
• The way to display products, selling flowers and gifts requires creativity and constant awareness of fashion trends.
• Providing other services such as gifts, packaging, online ordering, and delivery.
• Choosing a catchy name that is easy for the customer to remember.
How to conduct a feasibility study for a flower shop: - Technical study:
The technical study includes many factors such as: - Determining the source of purchasing products:
The merchant has several options from which he can bring flowers, such as local nurseries, or external nurseries where he can import flowers from abroad. The merchant must also ensure that a cool area is provided to preserve the flowers from spoilage, in addition to ensuring the method of draining water after watering the flowers.
The merchant also needs all the other products he needs to prepare and sell gifts (such as packaging, ribbons, greeting cards, etc.).
- Choosing the project location:
As we mentioned, choosing the appropriate location for the flower shop is very important for customers, as it must be on a main street, next to many crowded shops. - Choosing employees for the project:
The merchant needs to find specialized employees who are familiar with flower care, and coordinating and wrapping gifts to avoid losses. The person responsible for wrapping gifts and coordinating flowers also needs to be a person with a high sense of creativity. - Financial study:
The financial study of the flower shop is divided into two parts:
Determining the project costs mentioned, such as flowers, coordination and packaging equipment, employee wages, etc.
Determining the profit value through: (expected sales revenues – cost value = profit amount).
- Feasibility study for an electronics store: Our daily lives are not devoid of the use of electrical appliances, whether for cooking, transportation, or enjoyment, which makes an appliance store a successful project due to their frequent use and continuous development.
- Technical study:
The technical study includes many factors such as:
Choosing the project site:
The project site must be in a densely populated area, and the site must be spacious enough for large-sized products.
Determining the source of purchasing products:
You can obtain goods by dealing with local factories, or importing them from agents and suppliers of these devices.
Choosing employees for the project:
Employees with experience in the field of electrical appliances must be selected, so that they can guide the customer to the products he needs, and you will also need employees specialized in sales, accounting, etc.
- Market study:
Identify the factors that affect customer demand for products, and the degree of competition in the market for electronic and electrical products must be studied, and identify weaknesses and try to fill the gap in the market need. - Financial study:
Estimating project costs:
Determining project costs such as products, devices, employee wages, water and electricity bills, etc.
Estimating profit value:
Determining profit value by (expected revenues – cost value = profit amount).
Estimating product maintenance costs:
Consider the costs of damaged products that need to be repaired or returned.
Some reliable sites (such as Value for Feasibility Studies and Business Solutions) may provide a feasibility study template or a ready-made project feasibility study, to save you a lot of time and effort in creating your own feasibility study template.
In this article, we have covered all the information about the feasibility study that a merchant needs to start his project in an organized manner, such as the types of studies that a merchant needs to prepare so that he can look at the project aspects from every side, and we have also explained how to apply them to projects. We have also attached a ready-made project feasibility study from reliable sites such as Daftara.
Sources:
• Flower shop feasibility study.
• Ready project feasibility study Daftara.
• The importance of feasibility study.
• Technical feasibility study.
• Market study.
• Legal feasibility study.
• Economic feasibility study.
• Clothing store feasibility study.