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Developing customer relationship management programs using artificial intelligence
This project involves designing artificial intelligence software to more effectively manage Customer Relationship Management (CRM) by analyzing data related to purchasing behavior and customer preferences.
These solutions improve the customer experience by providing personalized recommendations, automated interaction with inquiries, and analyzing customer satisfaction indicators.
Opportunity Content
Rationale for choosing the project
Increased competition in markets:
Companies need to improve their relationships with customers to foster loyalty.
Massive amounts of customer data: Rely on artificial intelligence to analyze this data and provide accurate insights.
Technological developments:
New tools make it possible to effectively automate processes related to relationship management.
Demand analysis
Small and medium-sized businesses: To improve customer engagement and increase sales.
Large companies: To analyze big data faster and more accurately.
Service organizations: To improve customer support and satisfaction.
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